Kudler Problem Statement
Describe the Situation
Kudler Fine Food’s has put themselves on the California map as a premier gourmet grocery store for shoppers who are searching for the finest meats, produce, cheese and wines. After opening its first store in La Jolla in 1998, Kudler Fine Foods (KFF) has expanded their business to both Del Mar and Encinitas California. The shift in growth of Kudler Fine Foods’ organization has put the business in the position where there is a need for new approaches by management to guarantee KFF’s ongoing success. As the company continues to develop and expand over the next five years, there is a need to invest in technology to increase overall productivity of management tasks to allow for more time to focus on strong company values. KFF’s growth is in part to strong organizational values which include a customer oriented focus, small business culture, head on managerial approach, and maintaining the finest quality foods from around the world.
When Mrs. Kudler found that her community grocery store did not carry the products she needed for her own cooking, the company was born. Vision created Kudler Fine Foods, and this is the main reason that business activities continue to be improved every quarter. The central theme becomes part of the company structure as it expands. Now bakery goods are guaranteed fresh or they are free, special orders are taken, the store promises the freshest of organic meats and seafood, gourmet cheeses are stocked, and also an extensive wine inventory. Reliance on strong customer relationships supported by efficient information technology will hopefully, guarantee the company’s future. Not only is growth important to Mrs. Kudler, she believes in satisfying the customer value chain. Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an...