Starbucks goal’s which are to provide a great work environment and treat each other with respect and dignity, embrace diversity as an essential component in the way we do business, apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee, develop enthusiastically satisfied customers all of the time, contribute positively to our communities and our environment and recognize that profitability is essential to our future success
1. SWOT ANALYSIS
1.1.1 International Branch and Develop
The strength of Starbucks Coffee Company, it is an coffee company, which is the largest coffeehouse company in the world, and it is listed company in United States of America, the stock name is Starbucks Corporation and the stock code is (SBUX.NASD). Recognize that profitability is essential to our future success. That mean Starbucks Coffee Company is willing use profits to develop the business and products and promote the products. And the company has the complete and quickly branches network to collect the usefully information of the coffee, change of the customer need and the problem of the business.
1.1.2 Excellent Management and Employee
The management of Starbucks Coffee Company is honest, the management set the goal of Engage a total of 50,000 young people to innovate and take action in their communities by 2015 in 2010 report. It is achieved in 2011 and the other goal also on track Such as the goal’s “Mobilize our partners (employees) and customers to contribute 1 million hours of community service per year by 2015 “. It is the strength of Starbucks Coffee Company. In 2012 Starbucks report that Starbucks have 84 percent profit increase , it show the plans of management is high efficiency and efficacy. The management of company is good to treat the employee, the one of Starbucks mission statements is provide a great work environment and treat each other with respect and dignity. The company let the employee...