Our Big Bus café is a full service café. It provides customers with a high quality service and fresh food. So we choose the segment of population who will be our potential customers. The main characteristic in choosing the segment: Income of population, age, geographic region, focus groups.
The price for our service will be as in a good café or medium class restaurant. The average bill per person is varies from 2-3 thousand tenge. Our potential customers are couples, teens, students, young adults, tourists, families, whose age varies approximately from 15 to 60 years. As our café is a moving café, so we have advantage because it can obtain more regions with potential customers. The 4 such buses can serve the whole Almaty.
Actually, because our industry is restaurant business we have a lot of indirect competitors in this sphere. All the restaurants that exist in this city is competitors for us. But, non of those restaurants is provide their services in bus as we do. That is why we have very exclusive, unique business. The main their advantage is that they can accommodate, provide with services more people and with more comfortable, suitable for them places comparison with us. The main disadvantages of them comparison with us is that it is habitual place, it is not so interesting to go just for restaurant. But, our bus it is unusual place for people who are searching extraordinary place where he can with pleasure take a rest.
Strength of our product is in uniqueness of our services, bus café is exclusive, new for our market. And also the prices of our product are cheaper than the prices of our competitors, service style is new to the area, we offer a product no other business offers.
Weakness of our product is in that it is new and not established, offer a product which is already available on the market( it is about foods,...