Segmentation and Target Market Paper
The Cheesecake Factory is a very well-known and reputable eating establishment in the American, and now global urban areas. This restaurant is mostly known for the larger portions along with a high selection of cheesecakes in which cater to a massive market of foodies. One great thing about The Cheesecake Factory is their well-balanced professional staff mixed with the new and innovate menu which allows the consumer a wide range of experience unlike its competitors. With the integration of their global clientele, the market is steadily growing into households that would never get the chance to enjoy such an establishment.
Brief Organization Overview
Established in the late 1940’s, the Overton family opened a cheesecake specialty shop in Detroit from recipes developed by her alone. To integrate Evelyn Overton’s dream of making cheesecakes and being a mother, she closed down the shop and started cooking such recipes from her basement while still being able to supply the local eateries with her wonderful deserts. In 1971, Evelyn and her husband packed up from Detroit and moved to sunny Southern California ending their journey in the Los Angles metro area. The first Cheesecake Factory was a very small location in which struggled in the first few years, much like many new restaurants opening their doors into new markets. After working 18 hour days, and not generating much business, 1975 brought a larger scale bakery where more than twenty varieties of her desserts were produced and sold. This generated enough profits to allow their son David to open a full scale restaurant in Beverly Hills, California. The same general ideas and concepts are created today by ways of giving the consumer a restaurant with generous portions, inventive choices from fresh ingredients, in a setting that is warm and comfortable. Today The Cheesecake Factory has more than 150 locations nation-wide while starting to open into foreign...