Student Id: 1501452
MARKETING STRATEGIES AND TACTICS OF BBQFUN
New dwellings - generally want to purchase entire suites. Typically shopped as couples.
Price sensitive to a point but coordination is the highest priority.
Renovations - demand for high quality and different items. Unique and exotic over rides price concerns.
Replacement – basic functional products that replace and broken or worn items. Single shopper. Cheap price required.
BBQ FUN’S advertising budget $250,000 for year and the advertising program will target:
Product will be qualities and unique design
Service will be play payment scheme.
Direct mail and Ads insert on Brizzy magazine
Local newspaper coupon discount
Lucky draw through the radio and flyers channel.
Age 20 – 50 years old that have an income over $40.000 per year
Shopper who will drive through easy to store
Require payment plans or instalment.
Renovators and new builders
TACTICS & MARKETING MIX
The price at comparable quality but it will not be cheap. Push value over cheap and back this up for cost of 3 years guarantee.
The product will be distributed through a chain of retail stores which customers can access easily via the large parking arrangement.
Advertising and promotion:
The most successful advertising will be ads and inserts in Brizzy magazine as well as a PR campaign of informational articles and reviews also within Brizzy Magazine. Promotions will take the form of in store entertainment and competitions with prices to exotic overseas destinations.
Make the customer happy must occur; this investment will pay off with fiercely loyal customer base that is extremely vocal to their friends with referrals.