Christina Brezovsky
Week 4 Assignment
William Zhang
May 20, 2013
McBride Marketing
As everyone knows, marketing is the necessary to expose the public to your brand and your services. This helps bring new clients in to use your services. Marketing reaches many potential clients that otherwise would not have chosen your business for their need. Many companies pay too much for marketing that doesn’t reach the right type of customer that you are looking for. Therefore wasting time, efforts and money without creating revenue. There are some easy and cost effective ways to reach the customer base for your product without wasting money. Our goal is to reach the most potential clients without spending a lot of money.
Market Research
Market research helps us learn what kind of services people are looking for when they want to buy their first or second home. The key result is learning how to cater to our potential clients and make our process the easiest, stress free and most cost effective. There are companies that conduct consumer panel surveys on a wide variety of people through the country that may benefit us in the way that we can get entice into what they are looking for in a financial institution. There are detailed consumer profiles that will allow us to analyze the type of client that is looking for services that we offer. Many consumer panel surveys are conducted in more than 300,000 households in several countries. We can chose to purchase the results of certain customer bases to help aid us in setting up our marketing plans.
Media Types
The easiest way to advertise is with social media. Social media has the advantage of being not only free but allowing us an outlet for our news, advertisements and updates in real time. There is no need to wait for the ad to be printed and distributed, social media updates within seconds. So now with social media we are reaching more clients and are able to post on their updated feeds with the most recent...