McDonald’s BCG Matrix
High Market Share Low
According to BCG Matrix McDonalds would be a star. This is because McDonalds has high market growth and high market share. McDonalds has lots of competitors like Pizza Hut, KFC, and Subway. KFC and Pizza Hut would be cash cows. The reason for this is their low market growth and high market share. Low market growth is caused by their competition with McDonalds. Subway would be a dog. The reason for this is because of their low market share and low market growth. This is caused by expansion strategies not being followed. Subway is also not focusing on the major cities. Hardees would be a question mark because of their low market growth and low market share.
There are lots of reasons why McDonalds is a star. One of the major reasons for this is because the market growth and market share is high. McDonald's Corporation (MCD) is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily. A major strength that makes McDonalds so popular is the various deals and the affordable prices they offer. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. McDonalds has always ensured a friendly environment to offer to its customers. Children love going there because they can get a happy meal and toys. They also have a play area for the children to enjoy. McDonald’s lets children celebrate their birthday there. They can invite friends, decorate the party area, and play various party games. Employees are also very polite and they are always ready to serve you in every best possible way that they can. McDonalds and Coca Cola are official global partners. Coca cola is a big brand name serving people all over the world with beverages. McDonalds is also the first...