Merlin Entertainments Group

Merlin Entertainments Group

  • Submitted By: kimthu2911
  • Date Submitted: 01/15/2014 4:30 AM
  • Category: Business
  • Words: 596
  • Page: 3
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Merlin Entertainments Group

Merlin Entertainment Group is the world’s second to largest family entertainment operators. Their aims are to deliver unique, unforgettable and valuable experiences to million visitors worldwide. Merlin has over 60 attractions, hotels/holiday villages in 13 countries in Europe, North America and Asia and will continue to grow bigger and bigger. Larger than Universal and second only to Disney, Merlin Entertainments are well-known for LEGOLAND, LEGOLAND Discovery Centres, Madame Tussauds, the London Eye, SEA LIFE, Gardaland, Dungeons, Earth Explorer – as well as the most famous theme parks, Alton Towers Resort, THORPE PARK, Chessington World of Adventures & Zoo, plus nationally recognised attractions Warwick Castle and Heide Park Resort. With the ambition of becoming the leader in location based family entertainment worldwide, they expect every single staff must follow their mission which is to deliver high quality, outstanding experiences to visitors and also to achieve 4 main values, which are required to displayed in all brands ALL FOR ONE; FOREVER FOREWARD; THAT’ENTERTAINMENT and FACING REALITY.

A history of Success

Merlin Entertainments Group has consistently delivered sustained growth, outperforming its competitors through a programme of organic growth – innovation/development at exciting sites, expansion into new locations, and the development of new brands – couples with strategic acquisitions.


Merlin Entertainments Group formed via £47m MBO from Vardon backed by APAX – kicked off a period of organic growth.


* Opening of Dungeons in Hamburg and Edinburgh
* Continued expansion if the SEA LIFE Centre brand in Europe, including at Disneyland Paris as first third party attraction brand for Disney resort, Helsinki, Speyer, Berlin and the first mobile SEA LIFE Centre at Dortmund
* Visitor numbers up 25 % since buyout to over 5 million


* New brand launched in Belgium – Earth...

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