MKT 230 Complete Course MKT230 Complete Course
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MKT 230 Week 1 Discussion Assignment 1 Autobiography
By Thursday, November 5, 2015, submit your autobiography to the appropriateDiscussion Area.
Include the following information in your autobiography:
What is your reason for taking this course?
How can a course in marketing help you with your objectives?
Think of any two instances from your life when you did some kind of marketing.
Do you think that having a formal education in marketing would have made you react differently in those situations? Take note of your reply to this question and compare it with your views after you have completed the course.
MKT 230 Week 1 Discussion 2 Assignment 2 Identify Product & Marketing Mix
1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.)
2. Identify/ create/ build a Marketing Mix for this product as it is today.
3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.
Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch's Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information out there on well-known consumer products to complete your assignments with ease. Focus on the product then tie in the company.
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