MKT 421 Complete Course
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MKT 421 Week 1 Favorite Brand Paper
Write a 700- to 1,050-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:
Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about this brand.
Respond to the following questions:
Is the company successful in building loyal customer relationships across different groups?
Why or why not?
Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.
Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.
MKT 421 Week 2 Marketing Mix Presentation
Select a company currently experiencing marketing changes.
Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
Use the Wall Street Journal articles in the University Library to facilitate your research of the company. To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.
MKT 421 Week 2 Personal Branding Plan Paper
Write a 700- to 1050-word paper that does the following:
Summarizes your background and what makes you unique in a 1-paragraph elevator pitch
Identifies 3 to 4 companies you want to work for, and an explanation as to why
Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision
Format your paper consistent with APA guidelines.