With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
• single-segment concentration
New-to-the-world products are ________.
new product enhancements that supplement established products
new products that create an entirely new market
existing products that are targeted to new geographical markets
low-cost products designed to obtain an edge in highly competitive markets
What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
Pure tangible product
Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?
A firm must know where to position its product based on price and ________.
Which of the following can induce a firm to expand into the international arena?
A saturated foreign market
A saturated domestic market
Cater to a domestic mass market
High income level of domestic consumers
Which of the following is a strategy that uses the...