Marketing C212
Gretta Alexander RN MSN
September 15, 2015
WGU
Table of Contents
1. Background…………………………………………………….…. 3
2. Strategic Plan……………………………………………………….3
a. Mission Statement………………………………………….3
b. Vision………………………………………………………3
c. Goals……………………………………………………….3
3. Competitive Advantage……………………………………………4
4. SWOT……………………………………………………………...5
5. Customer Relation Management………………………………….6
6. Potential Risk………………………………………………………6
7. Pricing……………………………………………………………...7
8. Distribution Chain…………………………………………………8
9. Channels of Marketing…………………………………………….9
10. References………………………………………………………...10
Background
Extended Beauty is a newly developed primer and applicator by Alexander Cosmetics. Extended Beauty is a primer that allows extended wear of makeup during the day which will eliminate having to refresh makeup during the day. As professionals, mothers, caregivers and homemakers, women have a busy schedule during the day. Extended Beauty will allow women to remain beautiful while performing all their daily tasks.
Alexander Cosmetics was established in 2002 by Gretta Alexander. It is a company that offers all natural cosmetics and continues to seek growth and introduction of new outstanding beautifying products in order to become the top leading companying in its field. Testing is not performed on animals for our products.
Strategic Plan
Mission Statement:
Provide women with a stress free way to remain naturally beautiful all day.
Vision:
Meet the needs of our customers by providing cosmetics of high quality and low affordable price.
Goals:
Business growth of five percent from the sales of Extended Beauty
Within 5 years, obtain ten percent from sales of Extended Beauty
Sell Extended Beauty at a low affordable price
Target Market the women ages 18-35.
Competitive Advantage
Extended Beauty competitive advantage is that it is produced from natural...