Internet Advertising and Profit
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster. Then it moved up to using the radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
The Internet first started to get popular in the mid 1990’s. Where only people with high tech computers and that could afford the service had the Internet. Of course the Internet did not look the way it does now during that time. There were no pop up ads, java, banners, or graphics that made a consumer purchase a product because they saw it on the Internet. One main reason that there was none of this was because the Internet could only use dial – up. Of course everyone knows how slowly that was, so picture trying to upload or update a website at that pace with huge files. We all know that this would take a very long time eventually making the company lose money. With the turn of the century close by not only did we enter a new century but we entered a new age of the Internet. The introduction of a cable modem drastically increased the Internet population. With speeds up to almost one hundred times faster then dial – up there was no comparison. With this new invention companies soon started to ease off on some parts of their advertising campaign and focused more on advertising on the Internet.
Promotion, as one of the 4Ps (Product, Price, Place, Promotion) of marketing, plays major roles in this Internet era. It is used to inform the customer about the marketer’s products. It is important, because the customers need to know about the product before they decide to buy. The Internet facilitates this communication by providing advertising spaces through many channels in the Internet, such as web page, email, blog,...