STARBUCKS AND OTHERS: THE FUTURE OF PUBLIC WI-FI
Presented by:-Mahesh Singh Badal
Starbucks is the largest coffeehouse company in the world, with over
17,800 stores in 49 countries, including over 11,000 in the United
States, almost 800 in the UK, and nearly 1000 in Canada. Since 1971,
Starbucks has been committed to ethically sourcing and roasting the
highest quality Arabica coffee in the world.
CUSTOMER SATISFIED …….?
STRATEGY BY STARBUCK
DIRECT IMPACT ON MARKET
CHALLENGE FOR STARBUCK
Starbucks’s Vice President of Digital Ventures Adam
Brotman says the latest and greatest on the Web is
available to you exclusively in U.S. Starbucks stores,
through our free Wi-Fi. It’s informative, inspiring and local.
And best of all – it’s free.
Starbucks is now offering free, one-click, unlimited Wi-Fi to
all of its company-owned stores in the United States. That
means Wi-Fi at Starbucks is now: Free – no Starbucks Card
required One-Click – no username or password needed
FEATURES AVAILABLE IN STARBUCK WI-FI
Starbucks is serving
up fresh items from
some of the best
sources in the
Wellness, Business &
CONCLUSION OF CASE
Internet today is almost free at most of the places
but still when people are provided it in a better way
and in a better form then they definitely go for it.
“Free internet access is just the icing on the cake,
Without icing cake is cake, icing is not actually the
ingredient of the cake but if done then it looks
good and makes it tastier”.
Quality of products and services that organization
provides is the key factor for loyal customers but
free packages and vouchers like free Wi-Fi makes
people more loyal.