Process Design Matrix
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OPS 571- Operations Management
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April XXXXXX
A process design matrix is a tool which is commonly utilized by organizations to assist in determining the appropriate path to maximize productivity and efficiency. Both the manufacturing and service industries benefit largely from the use of a process design matrix. Within delivering services the main approaches utilized by the vast majority of service oriented organization include the production-line approach, the self-service approach and lastly the personal-attention approach (Jacobs & Chase, 2011). In respect to manufacturing or the development and creation of a product the design process is often chosen based on the pattern of workflow, some of the more common process designs within production are known as job shop, assembly line and a continuous flow approach (Jacobs & Chase, 2011). The duration of this summary will focus on identifying appropriate design approaches for specific selected products and services along with illustrating a completed process design matrix.
Service Design Approaches
Production Line
As outlined by Jacobs and Chase (2011), the production line approach in the context of service is a design process in which the service is created much in a similar format as that of product production line. This form of service design is often portrayed within the fast food industry in establishments such as Burger King. Within the production line approach to service the organization is often applying manufacturing principles and technologies to their operations, as result a high quality fast food is produced in a uniform manner with a friendly and welcoming atmosphere.
Self-Service
Following the production line approach to service lies the self-service approach. Within the self-service approach the customer or consumer is allowed or expected to play an active role in the service production on an independent level (Jacobs &...