Q1. Actors of Micro Environment
Company Name: Fraser and Neave Limited (F&N) – 100Plus (http://100plus.com.my/)
Competitors:
The Coca-Cola Company (http://www.coke.com.my/en/home/)
PepsiCo Incorporated (http://www.pepsimalaysia.com.my/)
Red Bull GmbH (http://redbull.com.my/)
Yeo Hiap Seng Limited (http://www.yeos.com.my/)
Spritzer Berhad (http://www.spritzer.com.my/products/spritzer-pop/)
Suppliers:
Kian Joo Can Factory Berhad (Cans and Packaging)
Professional Canning Industries Sendirian Berhad (Packaging)
Central Sugars Refinery Sendirian Berhad (Ingredients)
GUH Holdings Berhad (Power and Water Generator)
SHS Plastics Industries Sendirian Berhad (Plastics)
Intermediaries:
Power Root Sdn Bhd (Reseller)
Tesco Public Limited Company (Reseller)
JustSimple (M) Sendirian Berhad (Marketing service agency)
Public Bank Berhad (Financial intermediary)
Customers:
Teenagers
Athletes
Adults with active lifestyle
AEON
Tesco
Public:
Food Safety and Quality Division, Ministry of Health Malaysia (Government public)
Athletes and active people in Malaysia (Local public)
Ministry of Finance Malaysia (Financial public)
Workers in Fraser and Neave Limited (Internal public)
Media Prima Berhad (Media public)
Q2. Macro Environment
Macro environment
Soft drink
Demographical change
Datuk Azizah Mohd Dun who is the Deputy Minister of Women, Family and Community Development stated that the nation’s total fertility rate (TFR) dropped from 3.0 in 2000 to 2.1 in 2012.
This causes population growth rate to decrease. It is expected that the population growth will further decline to 1.0 percent for 2020 period. Also, the percentage of the elderly population aged over 60 is growing drastically. It is expected for Malaysia to be an aged nation by 2030 where 15 percent of the population is made up of senior residents.
(Bernama, 2014)
By decreasing number of growth rate, sales of 100Plus is affected as there is lesser number...