Sony Analysis

Sony Analysis

  • Submitted By: ana4174
  • Date Submitted: 02/23/2009 3:00 AM
  • Category: Business
  • Words: 1072
  • Page: 5
  • Views: 989


Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan and one of the world's largest media conglomerates with revenue of $70.303 billion (as of 2007) based in Minato, Tokyo. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets, which developed the company into one of the world's richest companies.
The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only does SONY represent a wide range of businesses, but SONY remains globally unique. Their aim is to fully leverage this uniqueness in aggressively carrying out their convergence strategy so that SONY can continue to emotionally touch and excite their customers.

As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's slogan is Sony. Like no other.

SONY Organizational

Semiconductor & Component Group Consumer Products Group

- Energy Business Group - Entertainment Business Group
- Chemical Device Business Group - TV Business Group
- Photonic Device & Module Business - Video Business Group
Group - Digital Imaging Business Group
- Mobile Display Business Group - Audio Business Group
- Semiconductors Business Group - VAIO Business Group
- Game Business Group
- SONY Ericsson Mobile Communications
- SONY Financial Holdings Group

One of Sony's key goals is to give its worldwide customers satisfaction through its products. Sony must therefore constantly strive to develop products that are ever more innovative and captivating. However, in this electronics’ markets have too many competitors and marketing problems that...

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