Strategic Presentation - at&T

Strategic Presentation - at&T

  • Submitted By: newlifeet
  • Date Submitted: 06/17/2009 6:29 PM
  • Category: Business
  • Words: 4896
  • Page: 20
  • Views: 1


Strategic Plan Paper
Larry E. Moore
University of Phoenix

Executive Summary
For the past 12 months AT&T has been working on a solution that will allow their wireless phones to be used on any other wireless carriers' network and not be inhibited by what is known as a SIM card lock. Even though cell phone manufacturers design phones to only work with certain networks that are designated to their communication platforms, current technology has shifted to accommodate this new trend.
During the week of May 14, 2007 we tested prototype phones that were designed to operate off of each communication platform. These phones were designed without internal locks of any kind. More than 93% of each prototype phone operated successfully in independent tests. Most of the time there were no glitches. When glitches were found the problem was found in the cell phone distribution tower. Circuits on every tower had been upgraded to accommodate this new technology.
Overall the testing demonstrated the soundness and effectiveness of the prototypes. By being able to solve this issue AT&T will be able increase company revenue and increase their customer base. This work will continue as rapidly as possible. Here are the following recommendations: continue to develop these phones beyond the prototype stage and perform research and development to stay ahead of the required technology.
Company Background
In 1876, Alexander Graham Bell invented the telephone. That was the foundation of the company that would become AT&T- a brand that has become synonymous with the best, most reliable telephone service in the world. 1n 1984, through an agreement between the former AT&T and the U.S. Department of Justice, AT&T agreed to divest itself of its local telephone operations but retain its long distance, R&D and manufacturing arms. From this arrangement, SBC Communications Inc. (formerly known as Southwestern Bell Corp.)...

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