Samsung
_ Forecast/ extended customer, competitor and trade response to each choice of action
* Samsung today has a policy of reaching the low and high end of market segments, which has been really effective for the company. Flexible phone is already on the way
* Galaxy S4 is a bit to take on apple’s i-phone. The company has introduced phones in emerging market, India and China, in a very low cost. Samsung realizes that emerging market would give them huge opportunity for success.
* Samsung is investing heavily in Silicon Valley in order to lead the software just as it does with hardware.
* Show how each choice of action satisfies customer/ organization/ trade
* Through surveys, Samsung learned that Asian language speakers wanted a screen that they could write on. The massive screen of Galaxy S4 is the result of such research and put Samsung way high in the cellphone market. However, it copied a lot of features of i-phone, which in the past brought Samsung into problem. A problem that the company did not have problem paying the price for.
* How choices of action enhances competitive advantage.
* Samsung is investing in advertising more than apple is investing, 68 million ahead of apple and 2000 million ahead of Android market.
* Samsung makes most of the components going into smart phone in general. Apple for example relies on external partner like Samsung to get most of its hardware.
* Samsung has a huge advantage in the distribution of the Galaxy S4. It has 36% more caries and 55% more counties that i-phone has.
* A future advantage can be on software as Samsung already has in hardware. The huge investment in Silicon Valley is expected to give Samsung an even bigger advantage on the software cellphone industry.
While apple strategy is to bring to the market what people want, convince people that they need it and be the first in the market, Samsung learn what the competitor, apple, brought to the market,...