Sustainability

Sustainability

Environmentally Sustainable
Business:
RBC’s Perspective
Sandra Odendahl
Director, Corporate Environmental Affairs
Royal Bank of Canada
Rotman School of Management
February 22, 2009

Overview
I. About RBC
II. Why Sustainability?
III. Integrating Sustainability into business
IV. Banking and the Environment
V. Sustainable Business at RBC
VI. What Next?

I. About RBC


Assets ~ $655 billion; Market capitalization ~ $77.6 billion.



Approximately 80,000 employees in 50 countries



Major operations in Canada, US, UK and the Caribbean



Over 1700 branches and more than 4,800 ABMs



Business areas:
– RBC Canadian Banking (~44% of revenue)
– RBC Capital Markets
– RBC Wealth Management
– RBC US and International Banking
– RBC Insurance

Largest Canadian bank, 5th largest bank in North America
Largest Company on the TSX

II. Why Environmental Sustainability?

II. Why Environmental Sustainability?

What’s in it for Business
Challenging economic
conditions, heightened
competition, volatile
markets

Greater need for
breakthrough messaging
and clear differentiation;
reduce costs, innovate

Society’s priorities have
evolved – Baby-boomers
want balance of Wealth,
Wellness and World

Company must tap into
need for relevance,
authenticity, perspective –
clients and employees

Limited government
leadership and money

Expectation that major
companies will fill the void

Our sustainability strategies must reflect these new realities

III. Integrating Sustainability into Business
- Components
1.

Governance


Board of directors commitment



Executive support and leadership



Staff



Committees and/or champions



Policy

2.

Strategy


Priorities



Initiatives



Targets



Performance measures

3.

Execution


Results

The Challenge is Getting the Strategy Right

Integrating Sustainability into Business

Step 1: Who are you?...

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