Popularity : With revenues of $46,542 million, Coca-Cola is one of the largest beverage manufacturers globally. It is the largest provider of sparkling beverages, juices and juice drinks and RTD teas. The company offers more than 3,500 products including diet and regular sparkling beverages, and still beverages such as 100% juices, juice drinks, waters, sports and energy drinks, teas and coffees, and milk and soy-based beverages. The company alone accounts for almost 1.8 billion servings of all beverages consumed worldwide every day.
Strong brand portfolio : Over the years, the company has made large investments in establishing strong brand portfolio. Consequently, Coca-Cola is one of the best recognized global brands. Furthermore, Coca-Cola owns four of the world’s top five nonalcoholic sparkling beverage brands including Coca-Cola, Diet Coke, Sprite and Fanta. Additionally, the company's portfolio includes 11 other billion dollar brands, including Coca Cola Zero, Minute Maid, Minute Maid Pulpy, Dasani, Aquarius, Powerade, Sokenbicha, Georgia Coffee, Simply, vitaminwater, and Del Valle. The company's strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate its presence in the existing ones.
Strong global footprint emphasizing on emerging countries: Coca-Cola has a geographical footprint in more than 200 countries across the world. The company has an established presence in relatively matured markets of North America and Europe and is also an established name in emerging economies of Asia, which provide a huge potential market compared to the developed regions. Coca-Cola’s presence in several geographical regions will ensure diversified revenue stream and reduces the business risk. It also makes the company less vulnerable to the vagaries of a single economy.
Product quality issues and frequent recalls: Coca-Cola was involved in a couple of products recall, which is...