Online Course Syllabus
Course Information
Course Number/Section
Course Title
Term
MKT 6301.0W1/MKT 6301.0W2/SYSM 6318.0W1
Marketing Management
Spring 2016 (Jan 11 – May 08)
Professor Contact Information
Professor
Nanda Kumar
Office Phone
972-883-6426
Email Address
eLearning email
Office Location
JSOM 13.506
Online Office Hours
Offline Office Hours: Mondays 6PM—7PM or by appointment
Course Pre-requisites, Co-requisites, and/or Other Restrictions
None
Course Description
The objective of this introductory course in marketing is to provide a thorough understanding of
marketing and its role in the organization. It will offer insight into the way in which consumer
wants and needs, competition and the companies’ own strengths and weaknesses are transformed
into a firm’s strategies and tactics to prepare students for challenges they will face as a marketing
manager. Teamwork is emphasized. Students will form groups (I will determine the number of
groups depending on the class size) at the beginning of the semester and work as a group to
complete a case and a project report.
Student Learning Objectives/Outcomes
Students will,
Learn SWOT analysis: show the ability to apply marketing principles to business settings,
such as analyzing the strengths, weaknesses, opportunities and threats facing the strategic
business unit, explaining with examples how marketing actions can influence the consumer
decision making process
Develop an overall understanding of the principles of marketing, in the significant areas of
product management, pricing, promotions, distribution, consumer behavior, etc.
Demonstrate the ability to solve numerical problems in the areas of break-even analysis,
price elasticity, market research, media planning, etc.
Identify ethical and legal issues facing businesses in relation to their employees,
products/services, the environment, government, and society, and lead by modeling ethical
behavior.
Required...