The Fortune at the Bottom of the Pyramid

The Fortune at the Bottom of the Pyramid

Praise for

The Fortune at the Bottom of the Pyramid
“C. K. Prahalad argues that companies must revolutionize how they do business
in developing countries if both sides of that economic equation are to prosper.
Drawing on a wealth of case studies, his compelling new book offers an intriguing
blueprint for how to fight poverty with profitability.”
Bill Gates

Chairman and Chief Software Architect,
“The Bottom of the Pyramid belongs at the top of the reading list for business
people, academics, and experts pursuing the elusive goal of sustainable growth in
the developing world. C. K. Prahalad writes with uncommon insight about
consumer needs in poor societies and opportunities for the private sector to serve
important public purposes while enhancing its own bottom line. If you are
looking for fresh thinking about emerging markets, your search is ended. This is
the book for you.”
Madeleine K. Albright

Former U.S. Secretary of State
“Prahalad challenges readers to re-evaluate their pre-conceived notions about the
commercial opportunities in serving the relatively poor nations of the world. The
Bottom of the Pyramid highlights the way to commercial success and societal
improvement—but only if the developed world reconceives the way it delivers
products and services to the developing world.”
Christopher Rodrigues

CEO, Visa International
“An important and insightful work showing persuasively how the private sector
can be put at the center of development, not just as a rhetorical flourish but as a
real engine of jobs and services for the poor.”
Mark Malloch Brown

United Nations Development Programme
“Most people recognize that poverty is a major problem in the world, yet they
throw up their hands and say, ‘What to do?’ Not so C. K. Prahalad. The
Fortune at the Bottom of the Pyramid gives us hope and strategies for
eradicating poverty through profits that benefit all. Pass this book on to those who

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