Week 1 Discussions
Discussion 1:
Define advertising and summarize its role in business. Synthesize how advertising might be used for an organization to gain a competitive edge.
Advertising to me is what a company does to catch the consumer’s eye to become interested in their product and possibly purchase that said product or service. According to Arens, Schaefer, & Weigold, advertising is defined as, “Advertising is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media” (2012). Advertising is very important for abusiness to investment in because they need to get their name and products out in the public’s eye. Advertising can be anything from a billboard, Facebook, word of mouth, commercials, etc. There is a casino in the town I live and they have 3 billboards on one of the major freeways, they are constantly changing it to what is going on within the casino, what their motto or mission is to their customers, it is actually really fun to see. Another great advertising company is Budweiser, they have some of the best commercials, especially during the Super Bowl. Those Clydesdales, though! Depending on the company’s size and budget for advertising they can either go as big as TV broadcasting or simply creating a website, to just hoping their friends and family spread the word. In respects to giving a company a competitive edge, in my personal opinion, I think the weirder the better or the corkier an advertisement is the more it will catch my attention and make me want to look into a product or service. I want to laugh or be intrigued.
Arens, W. F., Schaefer, D. H., & Weigold, M. F. (2012). M: Advertising. New York, NY: McGraw-Hill Irwin. ISBN: 9780078028915
Discussion 2:
Identify the main types of advertising agencies. Illustrate your response by giving an example of what type of advertising agency to...