For private circulation: this paper is written by Dr. Kanwal Kapil, Associate Professor, MDI, Gurgaon
Dalda & Amitabh- Culture, Context and Category
Kanwal Kapil gasped as the Dalda Active commercial filled the television screen before him. So, it is back. Now that is interesting,
he said. Soumendu...
If I were an actor, I would have tried to step into the shoes of the veteran actor, Amitabh Bachan. To achieve his popularity would have been my ambition, and the love he gets from people around the globe my ultimate goal.
First and foremost, I would have liked to be very technical, professional, good...
`Kuch Meetha Ho Jaaye’ campaign was launched, seeking to increase CDM consumption by making it synonymous with traditional sweets (Mithai).
* With Amitabh Bachchan as the face and voice of the brand, the campaign went on to become a huge success. People could relate to the commercials that were aired...
favorite field. For example, If we barricade upcoming talent in singing and acting, undoubtedly, we would not see any other Lata mangeshkar and Amitabh bachan in the future. Students need expert mentoring to nurture their talent in singing, dancing and acting. This could only be possible by encouraging...
called 'free recall.'Thanda is synonymous to Coca Cola and Xerox to a photocopying machine. Advertising promises you that you will surely look like Amitabh Bachan with a Reid & Taylor suit when you you look nothing like him. Only if you sport a Raymond suiting, you become a 'complete man.' otherwise, you...
The Practical Lawyer
Bachan Singh v. Union of India
(C.K. Thakker and Lokeshwar Singh Panta, JJ.) Bachan Singh ------------------ Appellant v. Union of India & Ors. -------------- Respondent(s) Civil Appeal No. 3110 of 2004, decided on July 10, 2008 The judgment of the Court was delivered by Lokeshwar...
Crorepati, one of the game-changing shows of Indian television reality space, is coming back in itsseventh season, with its most celebrated host, Amitabh Bachchan.
The show is expected to go on-air sometime in end-August or early September, depending on the culmination of the singing reality show...
Khanna and Amitabh Bachan. In the Rajesh Khanna films of early seventies like Anand and Bavarcheee many socialist values get reflected, values like fairness, equity and justice are reflected in these films because at that time Nehruvian socialism was predominant. Whereas in the Amitabh Bachan films of...
(unknown lyric). Just to forget my scars." Danny Boyle now shows us the reason for escapism and why it is necessary, to forget scars.
Scene 4: Amitabh Bachan
Jamal is back to being older and we see the first question of the Millionaire show. It is, Who was the star of the 1973 hit film Zanjeer? We are...
large amounts of money for using celebrities to increase their total revenue. | | | | |
23. The presence of celebrity like Shahrukh khan, Amitabh Bachan or Aishwariya Rai in a classified ad encourages you to purchase the product or services. | | | | |
24. I think celebrity also use those ...
V.P Iswardas ,MD & CEO
City Union Bank
Development Credit Bank
Murali M. Natrajan,MD & CEO
Amitabh Chaturvedi,MD & CEO
Shyam Srinivasan,MD & CEO
Adtya Puri, MD & CEO
Smt Chanda Kochar, MD & CEO
house and work.
Admires: Mother Teresa
Historical figure he identifies with: Gengis khan, Hitler and Napolean.
Favourite actors: Amitabh Bachan, Dilip Kumar, Rishi Kapoor, Amir Khan, Akshay Kumar
Favourite male co-stars: Sanjay Dutt, Anil Kapoor, Jackie Sheroff and Salman Khan.
the product’s quality and reliability. For e.g. Cement companies always endorses the powerful and strong celebrity like sunny deol , dara singh, amitabh bachan etc. There are many reasons for celebrity endorsement by companies but the most important is that through endorser’s high appeal and proper message...
events, she does not dare go her husband’s decree.
Abhimaan (1973) begins in premise of the wife (Jaya Bachchan) being more talented than her husband (Amitabh bachchan). This in itself is a defiance of the stereotype. However, the film crumbles from then, when the wife gives up her thriving musical career...
Kailash, Delhi 110048
5. Shri P Chaturvedi, Chairman, The Instt. Of Engineering, Engineer Bhavan,
Bahadur Shah Zafar Marg, New Delhi 110001
6. Prof. Amitabh Kundu, CSRD, School of Social Sciences, JNU, New Delhi.
7. Dr. Krishan Sondhi, 7, Amrita Shergill Marg, New Delhi 110003
8. Prof. Ramaswamy R Iyer...
pure entertainment and at the same time impart knowledge in the process simultaneously, the reality show is called Kaun Banega Crorepati hosted by Amitabh Bachan and which ran for 3 to 4 seasons continuously due to the popularity of the show and Satyamev Jayate that make the audience aware of certain social...
problems; more medicine, but less wellness. And it goes on and on… Unfortunately, this is not just text but a harsh reality.
Mr. Ratan Tata or Mr. Amitabh Bachchan own huge amounts of assets and wealth, which can even sustain their next five generations. But then why do they continue to be part of the...
brand personality from chocolate meant for the children to one for any age group and for any occasion solely by using a series of advertisements( Amitabh Bachan being their celebrity endorser).
Love and affection...
favourites in today's times. You have been the voice of many superstars. Indeed. I sang songs for Shah Rukh Khan (Raju Ban Gaya Gentleman, Chamatkaar), Amitabh Bachchan (Jaadugar, Major Saab, Insaaf, Suryavamsham), Rajesh Khanna (Khudai), Ajay Devgan (Phool Aur Kaante), Akshay Kumar (Khiladi), Atul Agnihotri...
confronts Salim (Azharuddin Mohammed Ismail) in the marketplace shortly after Salim sells Jamal’s autographed photograph of the most famous man in India, Amitabh Bachchan (Feroze Khan) will be the focus of this paper. This scene is the first time in which we see Salim act with what seems to be no regard toward...
has always been successful in building their brand around famous people / celebrities, especially while advertising in the media. For example: Amitabh Bachan who is the face of Indian Cadbury during the adds in television.
Trademarks of purple colour
Trademarks are like legal logo or colour that a...
Ramesh Sippy gave us his iconoclastic ‘Sholay’ (1975). The film, which has been internationally acclaimed, also clinched the title of ‘superstar’ for Amitabh Bachchan, who already had over 30 films under his belt by then.
80’s saw the emergence of several woman directors such as Aparna Sen, Prema Karnath...
the craftsman . Today the link between product and name may be more tenuous but it’s as effective as ever . Celebrities like Jennifer Lopez and Amitabh Bachan lend star power to products that otherwise would be starting from zero to create an identity and image in the minds of consumers. In the late 80’s...
unconcerned, and doesn’t say anything. A nameless character then shouts “Amitabh’s helicopter! That’s Amitabh’s helicopter!” Jamal then exclaims “Amitabh? Amitabh Bachan!” Salim places a chair beneath the bathroom’s handle so that Jamal can’t get out. Jamal then yells “Salim, open it!” We can tell by the way...
film has not been without its set of controversies. One of the first celebrities thought to have discussed the film was "India's biggest superstar" Amitabh Bachchan, from whom young Jamal eagerly seeks an autograph in the beginning of the film and who was the original presenter for Kaun Banega Crorepati...
of an entirely unethical choice which is challenging to justify was when Salim stole his brother’s autographed picture of Indian Bollywood star, Amitabh Bachan and sold it to a trader in the slum for a small price. Under most circumstances this would be understood as a selfish and harsh act, contradicting...
statement kind of way was Lux soap from Hindustan Lever Limited.
Today we see our celebrities endorsing for various product categories at the same time. Amitabh Bachhan alone is endorsing for products like Pepsi, Dabur, Parker pens, Nerolac Paints, Cadbury, Himani fast relief, Boroplus, etc. Shahrukh Khan is...
jamal does not vacants it so the customer flits on an expression of anger arrives on the face of
salim. On that particular movement the helicopter of the indian celebrity Amitabh Bachan
arrives into the village in order to promote his film zanjeer in the mean time salim tries to play
the game with jamal . He fixed the chair ...
“SWEET COMEBACK” OF
Replaced the batch of 2002
Proper product packaging
a great celebrity Amitabh
SUBSTITUTE TO MITHAI
SHOULD USE INDIAN ADS
which covered the bar in multiple layers and from all sides. This fulfilled the promise made by Cadbury to media and consumers.
Cadbury roped in Amitabh Bachan as their Brand ambassador to reinstate public confidence.
The ‘Project Vishwas’ has shown their social responsibility on educating the retailers...