Generation Mazda
Target Market Profile:
Meet Skye Hastings-a young, ambitious 25-year-old Calgary business graduate, who enjoys his new position as a junior operations engineer for Alta Gas. Whether he is busy sporting his stylish persona at work, or play, Skye is always reaching for the affordable but edgy things in life. He is a man who likes to stay in the moment…” loose, flexible and able to find the levity.” His love for speed and style yet affordability, makes him the perfect Miata Man…paving his own road to success. He enjoys spending his weekends with his partner Dré, travelling to Banff with the top down, and wind blowing through his hair anticipating the Canadian Rockies hiking trails. This motoring enthusiast is anxiously awaiting the brilliant Mazda MX-5 2015 model that shares a chassis with the new Alfa Romeo Spider.
Positioning Strategy:
The positioning strategy is product differentiation – “The Mazda MX-5 proves that sports cars do not need to carry high price tags or pack monstrous engines to deliver spirited performance.” For the individuals who enjoy the sporty but flirty sports car at an affordable price, the Miata is a perfect fit.
* Product
Mazda MX-5 Miata
This little coupe provides a 167-horsepower 2.0-liter inline four-cylinder engine, a five-speed manual transmission, available in a hard or soft top. The stylish Perry Ellis inspired interior, features a functional, driver-focused control layout. Matched with great fuel economy, versatility and reliability, this compact convertible offers everything a driver needs--style, convenience and excitement.
* Price:
MSRP: $23,720 - $29.250
* Place
The Mazda MX-5 is available at Kramer Mazda located 11888 Macleod Trail S. Calgary, AB. This dealership is the proud recipient of the 2012 Consumer Choice Award and the 2012 Dealer Distinction Award.
Also available at Sunridge Mazda located on 3003-32 Ave NE, Calgary, AB. Visit SunridgeMazda.com where you can personalize...