Research Project
Case study on Tesco Plc
New product development
Abstract
New product development is considered as the most important issue in the global competitive market. The aims and objectives of this research are to investigate and study how to develop new products and services ofTesco Plc. As a part of this research the first include the overview of product development, importance of Tesco Plc, research questions, schedules and timelines for the research project. In the chapter two of the research projects a short discussion regarding the process and development of new products for Tesco Plc.
In the chapter three detailed discussion regarding the research methodology and the models of questionnaires and survey methods of the research projects as well as the method of data collection and sampling method. In the chapter four a findings of the analysis has made for the Tesco Plc for improving the services and products as well as quality foods. Some recommendations have been for the organization to improve in the future growth and expansions. Proper advertisement, proportional activities, market targeting and positioning strategy will help the Tesco Plc to increase the market share retain the brand image by satisfying all the customers.
Chapter-1
Title
How to develop new products for Tesco Plc?
Introduction:
Tesco was founded in 1919 by Jack Cohen. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people. It provides online services through its subsidiary, Tesco.com. The UK is the company's largest market, where it operates under four banners of Extra, Superstore, Metro and Express. The UK grocery market is primary dominated by few competitors, including four major brands of Tesco, ASDA, Sainsbury's and Safeway that possess a market share of 70% and small chains of Somerfield and Waitrose with a further 10%. Long term business strategy of the Tesco is to successful international...