The Coca-Cola Company Struggles with Ethical Crisis
1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or Why not?
A coporations reputation needs to be in good standing to allow a solid performance. Every negative incident that happens can hurt performance. These incidents can have an effect on customer satisfaction and customer loyalty. Whenever there is an incident it can cause both internal and external stakeholders to view the company differently. These incidents can also have an affect on a corporation’s image destroying years of work to build a good reputation.
Factors are:
• Makes products that are safe
• Does not pollute air or water
• Obeys the law in all aspects of business
• Promotes honest/ethical exchange behavior
• Commits to safe workplace policies
• Does not use misleading/deceptive advertising
• Upholds stated policy banning discrimination
• Uses "environmentally friendly" packaging
• Protects employees against sexual harassment
Stakeholders will assess a coorporation bases on their principles and values within the company this will show them the corporation’s integrity and how they take accountability for their actions and what they do to correct them. Corporation misconduct is also used to assess a corporation’s reputation and can damage the trust that they have built with stakeholders. This can have an affect on both investors and consumers. Honesty, integrity, and fairness can all have a determination on how stakeholders view a corporation. Without these traits they can view them as deceitfull of unethic.
3. What do you think of Coca-Colas’s environmental initiatives? Are they just window dressing, or does the company seem to be sincere in its efforts?
It seems that they are trying to change how they...