Aarkstore Enterprise
28th Novenber 2014
Kenyas Cards and Payments Industry: Emerging
Opportunities, Trends, Size, Drivers, Strategies,
Products and Competitive Landscape
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Published: Nov 2014 | No. Of Pages: 86 Pages
PDF: $ 3995 | Site Licence : $ 7990 |Enterprise Wide Licence :$11985
Synopsis
The report provides top-level market analysis, information and insights on Kenya's cards and
payments industry, including:
Current and forecast values for each category of Kenya's cards and payments industry, including debit
cards, credit cards, charge cards and prepaid cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Kenya's cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards
used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Kenya's cards and payments industry
Summary
Kenya is developing into a hub for electronic payments, and is likely to become a focal point for wider
growth across east Africa. A number of economic and demographic factors have driven the growth of the
Kenyan cards and payments industry. The country is renowned as one of the most peaceful and stable in
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Africa. Demographically and economically, the country is well positioned, with an average age of just 18,
and expectations of healthy GDP growth over the forecast period (20142018). Young populations are
typically more willing to embrace innovation and technology, and have long working lives ahead of them,
making them more likely to...