Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
117 Page Report
Global Breakfast Cereals Market: Players to Focus on Different Age
Groups to Boost Demand, says TMR
Transparency Market Research
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Breakfast Cereals Market
The global breakfast cereals market is consolidated with the top three players – Kellogg’s, General Mills,
and CP – accounting for 50% of the market in 2012. The threat of substitutes is extremely high for existing
companies from breakfast options such as fruits, toast, and eggs. There exists low product differentiation
and a negligible switching cost, increasing the intensity of rivalry among players. The threat of new
entrants will likely be low as existing players have a strong foothold and global presence, states
Transparency Market Research in its new study. As such, new players will find developing a unique brand
image a challenge when entering the market. Supermarkets, hypermarkets, and other retail stores are key
buyers of breakfast cereals and the bargaining power is low to medium, varying from region to region.
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According to the report, the global breakfast cereals market is expected to rise from US$36.7 bn in 2015 to
US$43.2 bn in 2019. On the basis of product, the ready to eat (RTE) cereals segment is anticipated to lead
and will be worth US$35.39 bn by 2019. By geography, North America will continue to retain its leading
position and account for 33% of the market by 2019. The U.S. is the key market for breakfast cereals in
North America and is...