March 4, 2011
Advertising Analysis for Cabela’s
In advertising, so many things can make a person want to further look in to a company’s product, or they can turn the page without a second thought or glance. After critically thinking about the advertisement I chose, I feel that it is very effective in many different aspects. It captures attention through the text and is visually pleasing. With the Cabela’s company, people immediately think about their reputation. Cabela’s is a very well-known hunting superstore. As I got opinions from people I know that love outdoors recreational activities and sports, all men, they all said the same thing, that the company offers the best and most durable products. Durability and effectiveness of their products seems to be the main focus of the company. This advertisement will force someone to go to the next level and visit the website or enter a store, which is the exact target for all companies.
When I saw this advertisement in the Outdoor Life magazine, it immediately struck my attention with the hunter green canvas backgrounds behind the texts and the natural outdoor hunting setting. In the text, the company is stressing that their products have been tested above and beyond for superior quality and performance. The text focuses on the 50th anniversary of the Cabela’s company as well. They list their toll free number as well as their web address. The picture taking up over half of the ad is of a man under a camouflage tent and dressed in camouflage from head to toe. In the background of the setting, off in the tall grass is a very large turkey that he is obviously waiting to kill. In the very bottom of the page there are several product pictures giving the reader an idea of what they have to offer.
The layout of this advertisement has a great balance. The optical center for the reader is the picture of the man hunting with the large turkey off in the distance...