3 December 2013
Santa Print Ad and the Happiness Truck video
Coca-Cola has had many different advertisements that have changed a great deal over the years. The Coca-Cola Company first started in 1886 in Atlanta, Georgia by Dr. John S. Pemberton (World). Before Pemberton passed away, he sold portions of his company to different business men, but Asa G. Chandler purchased most of the company (World). Mr. Chandler is the person who made Coca-Cola what it is today. Over the years Coca-Cola has had many slogans and a brand that represented fun, friends, and good times. In 1887 Coca-Cola had their first advertisement (World). Many of Coke’s advertisements are special, but the Santa print advertisement, “Things go better with Coke” and the “Happiness Truck Video”, stand out most to show what Coca-Cola is truly about (Coca-Cola Stories). Cola-Cola always try to capture the joy, happiness, and laughter of family and friends by having them take a pause in life, and to drink a bottle of Coke. The Santa advertisement clearly expresses the warm feelings of the holiday season, where as the Happiness Truck expresses the fun atmosphere Coke delivers.
In Cola- Cola’s Happiness truck video it relays thoughts of happiness, joy, giving, and summer fun. Coca-Cola started the “Open Happiness” campaign in 2009 (Coca-Cola Happiness Truck ). In this video Coca-Cola travels to foreign countries in a red truck to give “ doses” of happiness in the form of gifts and in the pleasure of drinking a Coke. Coca-Cola surprised many people with bottles of free Coke, sunglasses, beach balls, towels, flip-flops, frisbees, an inflatable floatable, but the biggest surprise of all was a surfboard (Coca-Cola Happiness Truck ). Everyone was so happy and excited about receiving those gifts that one could tell they were very grateful for what they were given. Also, in the video, one could tell that Coca-Cola not only cares about their customers in America, but also cares for their...