Concept Worsheet - Teratecg

Concept Worsheet - Teratecg

  • Submitted By: kkatiez
  • Date Submitted: 11/17/2008 2:10 PM
  • Category: Business
  • Words: 463
  • Page: 2
  • Views: 441

Running head: CONCEPT WORKSHEET: TERATECH

Concept Worksheet: TeraTech

University of Phoenix

Table for Assignment One

| | | | |
|Concept |Application of Concept in Scenario |Reference to Specific |Personal Experience at your |
| |or Simulation |Course Concept |Organization |
| | |(Include citation) | |
| | | | |
|Product development |TeraTech must develop a marketing |“Product development is a marketing |McKee Foods might change a |
| |plan for their new product since |strategy of selling new products to |product to meet trends, i.e. |
| |marketing plans are critical to any |existing markets” (Kerin, 2006, p.40). |100 calorie products were |
| |marketing efforts. | |already there, but needed to |
| | | |be advertised as such so that |
| | | |the public could see the |
| | | |product was 100 calories per |
| | |...

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