Environmental Factors of the Global McDonald’s Corporation
University of Phoenix
June 4, 2013
Environmental Factors Paper
The organization covered in this paper will be Global McDonalds Corporation. The purpose of this paper is to identify the environmental factors that affect global and domestic marketing decisions at McDonald’s Corporation. The following areas will be addresses in this paper. Analyze the influence of global economic interdependence and effect of trade practices and agreement; examine the importance of demographics and physical infrastructure. Last, analyze the influence of cultural differences (University of Phoenix, 2013).
Environmental factors are identifiable elements in the physical, cultural, demographic, economic, political, regulatory, and technological environment that affect the survival, operations, and growth of an organization ("Environmental factors," 2012). Environmental factors have a immense impact on a business decisions and marketing decision. An organization like McDonalds is a prime example of how an organization bases its marketing decisions off environmental factors considering the McDonald’s Corporation competes in a global market where there will be different tastes, customs, and beliefs in each country. It is vital for a global organization, such as McDonald’s to know how to approach different cultures, laws, ethics, etc. to have a competitive advantage. If each of these aspects of marketing are not properly used, it could be potentially damaging to McDonald’s marketing plans (McDonald’s Global, 2007). Every country has different ways of doing business and for McDonalds to be successful in the global market they must be able to adapt. One example of how McDonald’s has adapted to different cultures is the way they change their menu to suit the each countries habits.
The influence of global economic interdependence and the effect of trade...