Ethnic groups in the population of interest:
Wenzhounese: Over the last decade, newer Chinese immigrants to France have largely originated from Northeast China (Dongbei). Their population as of 2010 was about 15,000. Women largely outnumber men among this Chinese community and often leave China for France in hopes of establishing new lives
Dongbei: Over the last decade, newer Chinese immigrants to France have largely originated from Northeast China (Dongbei). Their population as of 2010 was about 15,000. Women largely outnumber men among this Chinese community
MIX
-What should my price be?
According to the normal prices of Chinese restaurants in France, a meal for a single person is about 15-30 euros.The prices are decided on the number of people. In general, the Asian
food, which include the Chinese food, Vitname food, Korean food etc are cheaper than foods in French local restaurant.
The average price of Zkungfu franchises in China for one person is about 39 Yuan, about 5 euros. However, considering about the currency exchange and the cost in foreign country, the human resource. The price should not in the same level than in China. It will be decided between 15 to 30 euros.
-How do I distribute the product?
We could distribute the Zkungfu fast food by setting franchises in big cities in France. For example, in Paris, we will set up several restaurants in Chinese region where it has already a huge number of Asian and Chinese restaurants. Also the location chosen also can be similar as the foreign and local fast food physical stores. For example, in the railway station and subway station.
Except the physical restaurants, we could also settle up the online restaurant, which could offer the delivery service in 24hours from Monday to Sunday..
-How many channels do I use?
We could do advertising by media, Internet and paper advertisement; for example, advertise in daily newspaper and magazines. Except those methods, we could distribute brochures in...