Knowing Your Audience

Knowing Your Audience






Knowing Your Audience Paper and Communication Release
XBCOM/275

June 1, 2014
Lisa Newman
Knowing Your Audience Paper and Communication Release
Understanding the audience that is being addressed is important for any communication. The different roles and the people in the audience can have an impact on what information should be shared at a particular time. For instance, in this situation the employees will need to be addressed in a different manner than the families would be addressed. The same thing goes to any situation. Communicating to an audience of your family will be vastly different than speaking to an audience of coworkers, especially supervisors. Even the miners themselves were addressed in a certain way. According to Parry and Rettner (2010), “Families above ground have sent and received personal messages from the trapped miners, but, as of Tuesday, the miners had not been told how long the rescue effort could last, the BBC reported” (para. 22).
The potential needs of the families of the miners in receiving a message about this incident would be that they are given as much information on possible on the situation. Of course, at the time that they would first be addressed, there was not information available on whether or not there were any survivors, but other information could be purveyed to the families about the crisis. Letting them know exactly what happened, what is being done, and any other potential information to help them deal with the situation at hand. Giving them hope that nothing is certain while not being cruel would be a hard balancing act, but it would be important to give them all the facts. According to Kofman (2010), “It took 17 days after the collapse for rescuers to discover that all of the trapped men were still alive” (para. 6). During this time, the people in charge of the rescue operations, such as the mining company and the government employees, will need to make sure that are giving the...

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