In this essay, I will discuss the new marketing mix by Kudler Fine Foods. I will begin by assessing the relative value of the two pieces of market research. I will then explain the components of the marketing mix for Kudler’s new catering service. Next, I will explain how Kudler should determine the products it wants to offer, and the pricing for their new products. Then I will explain how Kudler can promote their catering service, and how this decision will interfere with the decision to use organic produce.
Kudler’s Fine Foods is a gourmet food store located in California founded in 1998 by Kathy Kudler. The company currently has three locations and is in the process of trying to open a fourth. This store offers fresh ingredients from the bakery, meat and seafood, produce, cheese and dairy, and wine. The mission for this company is to offer their customers the finest selection of the very best foods and wines so that customer’s cooking visions can come true.
Kathy Kudler and her staff at Kudler have begun talk with local growers of organic produce. The decision was made to take this so Kudler could catch the attention of new customers and to give their current customers more to choose from. This situation has caused major changes within the organization and will affect the business processes of the company. Now that they have made the decision to contract with local growers, Kudler must now begin their marketing strategy. Not only must they focus on their new organic produce, but Kudler must also market their new services, promotions, and new prices.
Marketing is the development of scheduling and executing the pricing, promotion and distribution of thoughts, produce, and services to build connections involving buyers and sellers. “To serve both buyers and sellers, marketing seeks (1) to discover the needs and wants of prospective customers and (2) to satisfy them,” (Kerin, Hartley, Berkowitz,...