Positioning and Differentiation strategies for the service
With the Pink Berry delivery service, Pink Berry has to determine what will be the best positioning and differentiation strategy that can taken to be successful in the market. What differentiates Pink Berry from other frozen yogurt shops, is the delivery service. To get an better idea what will be the best solution for Pink Berry's positioning and differentiation strategy, Pink Berry first has to identify the different types of consumers that will be using the delivery service and what they think about the delivery service that is provided for them.
The different type of consumers will be, a family of four, single parents, singles, group of friends and dating couples. First, the family of four. The family of four is usually very busy throughout the week. The mom and dad are very busy in there daily lives. Mom is a home keeper or a full time worker and the dad is also a full time worker. The kids go to school most of the day and for some kids go to day care after. With all that said, the family of four won't have to much time to spend together, when they do, it's very little time. That is why the pink berry delivery service would be great for the family of four because by the end of the week they will be too exhausted to go out, instead they will choose to say home and watch a movie. The family of four will decide to have pink berry delivered to them while watching the movie. The family of four would be pleased with the service.
The single parents situation is similar to the family of four in a sense that there both very busy in there daily lives. For the single parent they have to work full time and for some single parents attend school, while raising there child. Singles don't really have the opportunity to go out with there child instead choose to stay home. The single parent would like the delivery service because of the option to stay home and have frozen yogurt delivered to them versus...