Target Corporation was founded in 1962 in Minneapolis. It is one of the largest retailers in the United States. It is one of the Fortune 500 and one of largest seller of music in the US. Target Corporation sells more gift cards than any other store in the United States. It has wide variety of products such as retail goods, clothing, garments, groceries, office and school supplies, automobile and pet supplies, foods and beverages, consumer electronics, house wares and consumer product line such as furniture and appliances (Stambor, 2011).
Target Corporation sells fashionable and essential differentiated merchandise at discounted prices. It offers its product through various methods which include through its stores, through mobile devices as well as through online. Target sells assorted general merchandise and food using its store as well as though digital channels. The major brands of Target Corporation include Hawken, Spritz, Sutton, Archar Farms, Simply Balanced, Boots and Barkley, Circo, Embark and Dodge (Minneapolis, 2015).
Target Corporation’s traditional distribution channels
The general merchandise storesTarget Corporation offers edited assorted food items such as dry grocery. The urban stores offer the assorted food as well as general merchandise at its City Target and Target Express stores. Target Corporation distributes its products to the local markets where it has 1,418 stores in 47 states making it possible for the corporation to distribute its products extensively. Target Corporation implemented several expansions of its store outlets in Alabama, Arizona, Texas, Ohio, California and distribution centers in Rialto and California to extend the corporation’s marketing (Minneapolis, 2015).
Its digital channels are involved in selling of various items found in its stores together with tier complementary assortment like additional sizes and colors which are sold online. Customers online and generate...