Business plan

Business plan

Business Plan
For

(SAMPLE ONLY)

WESTERN LANDSCAPING
CONSULTANCY
CONSTRUCTION
MAINTENANCE

Prepared by
Rory McLeod
Sole Trader
27 West Creek Avenue
Harbour Cliff
Auckland
PH: 842 6669
021 776 884
rory@xtra.co.nz
2008

TABLE OF CONTENTS
Overview/Executive Summary

3

Vision/Values

3

Structure/Management Team/Location
Service Delivery

4

Guarantees /Suppliers/Working Hours
Contingency/Goals/Risk Management

5

Marketing Plan

6

Curriculum Vitae

9

Financial Information

11 – 14

S.W.O.T

15

Market Research Sample Forms

16 - 18

OVERVIEW / EXECUTIVE SUMMARY
Western Landscaping is a business which will be established in 2009. The business
is built on a firm foundation provided by many years in the landscaping/horticultural
industry.

Western Landscaping: Rory Mcleod

2

As the Curriculum Vitae in this plan highlights, I also hold formal qualifications in the
area of proposed business services, and have attended a business start-up course to
familiarise myself with the basic information needed at this stage.
The major reason behind my desire to establish the business is that in 2008 I spent
some months as a full-time solo father, and during this period decided that for the
future sustainability of my lifestyle, I needed flexibility and the opportunity to control
my own destiny. I have invested in the business idea some of my private savings,
plus a suspended loan from my father, which I intend to repay during year two of my
business. This loan will be drawn down as needed (see cashflow projection)
I am totally confident that Western Landscaping will be established on a firm basis,
with an excellent future. The Business Plan has been completed with the assistance
of a Business Coach from the local Enterprise Development Agency, and is designed
to support my idea and allow me a realistic overview of the viability of the proposal.

MISSION STATEMENT
Western Landscaping offers;...

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