Communication Channel Choices.

Communication Channel Choices.

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Communication Channel

Management 521
October 15, 2012
Kenneth Edick

Communication Channel
Scenario One: Developing a strategy for entering a new beverage into the global market in a short time of one week is a large undertaking likely to be complicated, with a potential for misunderstanding. There are five communication channel choices that can be used when communicating this task to the development team. They range from high to low richness; face-to-face, telephone conversation, voice mail, electronic mail, and memos or letters. The most appropriate communication channel to use with the team is face-to-face communication. It is ideal for transmitting non-routine messages, as it is a rich channel that includes multiple information cues such as words, facial expressions, gestures, postures and intonations, immediate feedback, both verbal and nonverbal, and the personal touch (Robbins & Judge, 2011). Handouts should also be included to provide a written record. Telephone conversation, even with the entire team on the line, lacks the nonverbal cues, thus increasing the chance for misunderstanding. Voice mail, while retaining some informational cues such as intonation, lacks the immediate feedback and personal touch. This increases the chances for misunderstanding further and will make it hard to create the strategy on time. Electronic mail carries only words, no other informational cues. Feedback can be slow, and there is no personal touch. Memos or letters carry the lowest richness. Feedback, if any, is even slower than electronic mail.
A large undertaking, such as expanding into the global market, requires full understanding by all sides, including the vice president. Once the strategy is created, conveying it to him or her should be ideally done using the richest channel possible, such as face-to-face conversation. It includes all information cues, personal touch, and receives immediate feedback. This is especially important if fast adjustments need...

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