Mission Statement: the Heart of a Company's Strategy

Mission Statement: the Heart of a Company's Strategy

  • Submitted By: mnbroome
  • Date Submitted: 05/24/2011 8:10 PM
  • Category: Business
  • Words: 804
  • Page: 4
  • Views: 275


At the heart of a company’s strategy is a mission statement. This statement attempts to characterize the business by summarizing its reason for being. The mission statement defines the core values of management by answering the question “what business are we in?” Often the “business we are in” involves more than a product or service and more than financial results.

Go to the web site http://www.missionstatements.com. Choose a mission statement from the “company’ category). Next, go to the company’s actual web site. Write a two-page essay analyzing the company’s “About Us” pages of its web site in light of its stated mission. Does the web site reflect the mission statement? If yes, state content from the web site that reflects the mission statement. If the company’s web site does not reflect its mission statement, state why.

Write a two page (double-spaced) essay with your analysis.

Company » Inc. 500

INC Magazine annually picks the 500 fastest-growing privately held companies in America. If you're looking for a small business role model, look no farther than here.
The Scooter Store
The SCOOTER Store PO Box 310709 New Braunfels, TX 78131-0709
Founded in 1991 and headquartered in New Braunfels, Texas, the Scooter Store is a supplier of scooters and power chairs for people with limited movement. They are known for their Scooter Store Power Chairs and Scooters, and aside from this, also provide medicare and insurance.
Mission Statement
Provide freedom and independence to people with limited mobility.


About The SCOOTER Store

The SCOOTER Store is America's leading supplier of power mobility solutions, including power wheelchairs, scooters, lifts, ramps, and accessories. The SCOOTER Store now provides Home Care solutions and related services in select markets. The SCOOTER Store's products and services provide today's seniors and disabled persons potential alternatives to living...

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