Business Research Project Part 2
Business Research Project Part 2: Literature Review
This week our team researched three articles related to the impact of electronic books versus traditional book sales.
In the first article entitled “eBook vs. Hardcover: Beyond the Headlines ; we explored the success of eBooks. ”We’ve reached a tipping point with the new price of Kindle-the growth rate of Kindle device unit sales has tripled since we lowered the price from$259 to $189,” said Jeff Bezos, Founder and CEO of amazon.com. “In addition, even while our hard cover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more kindle books than hardcover books- astonishing when you consider that we’ve been selling hardcover books for 15 years, and Kindle books for 33 months. (Gonzalez, 2010).”
Amazon and the eBooks have reached several milestones within the past couple years. For instance over the past 3 months for every 100 hardback books there for 180 kindle books were sold. The increase of eBook sales is not showing any chance of declining as well. James Patterson has sold 1.14 million e-books to date worldwide. Although eBooks have become increasingly popular, they were never meant replace paperback books. Paperback books still have a large fan base that won’t change with the times. A positive note that you can take from this change in technology is that more people are reading and books are being put in front of new customers.
Our second article
The last article titled “On the competition between an online bookstore and a physical bookstore” by Chu, C., Guo, W., & Lai, F; a study was conducted to determine the relative competiveness of online and physical bookstores. While online bookstores offer the advantage of being able to provide a wide range of books while minimizing inventory costs. Physical bookstores allow consumers to immediately obtain their...