Marketing is the planning, implementation and control of activities within a business bringing buyers and sellers together to exchange or transfer products from one to the other. Marketing is often mistaken for advertizing but in fact advertizing is just a small piece of marketing. Marketing consists of promoting an organization, product or idea, sales of a product or a service, media or public relations, customer service and customer satisfaction. Marketing uses activities to meet the needs of customers to receive value in return. Marketing also needs to research the market and target which market that suits its needs for the organization.
Marketing is a broad plan with various activities used to find potential customers and meet his or her needs for products and services. Marketing is used to draw in potential buyers or sellers by perking up his or her interests. The methods that are used within marketing are the promotion of a product or service, advertizing, sales, services media relations, public relations, customer service and customer satisfaction. These components can be used to target a certain market or bring in new markets to buy or sell a product or service.
Marketing Basics Definition
On the website, Marketing Basics (1993) it is stated that “marketing is everything you do to place your product or service in the hands of potential customers.” Marketing talks about the importance of knowing the product and the industry, identifying the market of buyers to purchase the product, knowing the competitors and what the organizations have done and are doing, establishing price, positioning the products and the distribution of those products. In marketing the key components are: the mission or vision statement for the organization, the objective of the company, marketing and competitor analysis, and the plan of action. (Welborn-Nichols, 1993)
Marketing Introduction Definition
According to the website,...