SUNDAY HERALD, ART AND CULTURE, 25 JANUARY, SUNDAY,2009.
http://www.deccanherald.com/Content/Jan252009/finearts20090124114441.asp
Virtual reality, the new place to promote your product
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Agencies Posted: Oct 20, 2008 at 1248 hrs IST
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{draw:frame} Newer ways of reaching the customer are being discovered
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New Delhi, October 20: : Social networking and virtual reality sites are the new hotspots for advertisers and companies hoping to push their products cutting through traditional billboards and door-to door sales.
Interactive websites such as 3D website and, SecondLife.com, are gaining popularity offering hassled company executives and CEOs a virtual identity to repackage their products.
Discussing the pros and cons of a product with consumers in a virtual world has become a trend now, says Ajay Ahuja, a corporate communications manager in a private firm.
"Around 60 million people are registered in a 3D virtual world called SecondLife.com. Hence, it becomes easier for us to reach out to consumers and conduct sessions and forums for explaining the product's benefits," Ahuja says.
The virtual world has its own media too, which help in dissipating information about the product.
"The media in the virtual world is called 'Second Life Herald'. Here, journalists can also log on with a different identity and discuss the matter with consumers and well as product managers," he says.
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