STR 581 Final Exam Part 3 -
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Capstone Examination Part 3 final exam
1
A firm must know where to position its product based on price and
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quality
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region
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communication
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promotional efforts
2
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
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Altered pricing
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Price adaptation
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Fixed pricing
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Regular prices
3
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
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Step 2 – developing the research plan
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Step 5 – drafting the report
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Step 1 – defining the problem
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Step 4 – analyzing the information
4
A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
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competitor profile
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customer profile
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financial position
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vendor profile
5
New-to-the-world products are ________.
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existing products that are targeted to new geographical markets
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low-cost products designed to obtain an edge in highly competitive markets
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new products that create an entirely new market
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new product enhancements that supplement established products
6
These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
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Discretionary responsibility
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Employee responsibility
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Economic responsibility
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Legal responsibility
7
When diversification involves additions of a business related to the firm in terms of...