Running Head: Strategy-Kudler Fine Foods
Strategy for Kudler Fine Foods
University of Phoenix
Strategy is defined by Wikipedia (the free encyclopedia) as "a long term plan of action designed to achieve a particular goal, most often "winning". Strategy is differentiated from tactics or immediate actions with resources at hand by its nature of being extensively premeditated, and often practically rehearsed. Strategies are used to make the problem or problems easier to understand and solve.â
Kudler Fine Foods plans to increase customer loyalty by offering added services, leveraging the firm's understanding of customer purchase patterns, and providing more efficient operations. Profitability will also be increased by cost reductions accomplished through supplier partnering programs. New customers will be acquired through marketing and word of mouth (Virtual Organization Portal: Kudler Fine Foods). Kudler is also interested in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. Furthermore, Kudler wants to use local organic growers in which to purchase its products. Planning and strategizing helps different parts of the organization set future objectives and develop activities necessary to achieve those objectives. Kudler Fine Foods now needs to assess what changes in technology have created business opportunities, identify the generic strategy and tactics, and describe how management can continuously scan the fine foods grocer industry for ideas need to take place to realize its new vision.
Changes in Technology
Kudler is already using Intranet to manage sales and inventory; and internet to provide general information to customers. Kudler Fine Foods currently houses its technical operating information within a comprehensive database. The creation of this database helps Kudler track their customer's address, phone number and special dates. The database also...