Media is the means of communicating a message about product or service to the public.
Media mix – the combination of media types used to carry the advertiser’s message
Media option – a single unit of advertising space or time
Media research – the study or evaluation of a target audience in order to improve...
* Mass Media
states that the Caribbean is loosing its cultural identity to technology and by extension mass media, it would also serve as a prove that if a certain view or topic...
* Media Democratization And Its Effect On Mass Media
discuss in this paper.
Advertising 2.0 page 6 2 Media...
employment. 72 2. Forms of Business Organisations (i) Sole trader - objective; formation; merits and demerits. Meaning and definition of sole trader; characteristics of sole trader; formation; merits and demerits. (ii) Partnership - formation; features; types of partners. Meaning and definition of partnership;...
outline and discuss the merits and demerits of self-regulation. Relevant examples will be cited that illustrate the points raised. Appropriate definitions of the key words will also be provided. The terms that will be defined are regulation, self-regulation, demerits and merits. The cases that have been...
consumer do not come into personal contact. Thus advertising is a monologue and not a dialogue.
3. Speedy and mass communication: It is speedy media of communication. Its operation area is also very vast i.e. it reaches millions of people simultaneously.
4. Identified sponsors: Advertisements...
tool = vehicle Decrease = shrink
Only = nothing but Not = anything but, by no means Triumph = success = victory Instrumental & Detrimental Merits and demerits Harmful = Detrimental Up to minute, Up to day, State-of-the-art Important = Vital Critical Crucial Common = Universal Complain = Grumble Dislike...
(f) Ideas : This means the theme of communication which includes views, opinions etc.
(g) Channel : Channel refers to the communication media through which the sender sends a message.
(h) Feedback : This refers to the response, reaction or reply to the communication .
.................................................................... 7 Merits and Demerits of Internal Recruitment ........................................................................................... 7 Merits and Demerits of External Recruitment ..................................................
ways and means of using various applications of mobile technology in the area of Market research and consumer behavior.
• To study the demerits of the traditional method.
• To analyze the growth of mobile technology.
• To enlighten the application of mobile technology in marketing research...
Student politics means the participation and involvement of students in politics. Student politics, frankly speaking, has both merits and demerits according to the way it is directed. Previously student’s participation in politics was for a noble cause and purpose. But we feel terrified at the corrupted...
increased health awareness among the public, which again may be an offshoots of increased education and increased programming on health through the mass media. The focus of this study is to find out how phone-in interactive health programmes in Tamil television channels is changing the face of healthcare and...
support would be given to any sovereigns who were threatened by reactionary movements.
The Metternich System had its own merit and demerit.
For the merit, the holding of international congresses aimed at checking the growth of revolutionary ideas allowed the Great powers to co-operate...
provide an alternative definition: "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor". There are five main stages in a well-managed advertising campaign: Stage...
Ndagi, Oduwole & Sanusi
Rural-Urban Differentials in the Attitude of Global Systems of Mobile Communication (GSM) Consumers to Merits and Demerits of GSM Technology in Ogun State, Nigeria
I. Ndagi O. O. Oduwole R. A. Sanusi Cocoa Research Institute of Nigeria AFRICA
ABSTRACT The advent...
to a new country. Personally, I incline towards the former view.
In respect of establishing a minority community, though having its own demerits, merits are also apparent. First of all, their homesick will be relieved if they live with their compatriots. At the same time, contradictions between...
Can Merit Demerit System solve disciplinary problems in schools?
Disciplinary problems in schools have been on the increase, particularly in secondary schools. I am posting this problem as I believe many schools are facing these problems. Any system introduced to curb disciplinary problems must be fair...
two or more stations from the entire network. It is further described in details; the description focus on the merits, demerits, benefits internetworking devices, backbone merits and demerits, and lastly the features of the topology. The performance of the topology is based on the internetworking devices...
Media plays a significant role in our society today. It is all around us, from the shows we watch on television, the music we listen to on the radio, to the books and magazines we read each day. Television more so that any of the other medias achieves a myriad of different goals. These goals range from...
identify candidates to fill job vacancies. It may involve internal and/or external advertising, using appropriate media, such as local or national newspapers, specialist recruitment media, professional publications, window advertisements, job centres, or in a variety of ways via the internet. Alternatively...
Similarly, newer and newer terms are being coined as the concept of communication assumes importance day by day. Communication technology, communication media, communication age, communication management are just a few.
As the very term indicates, the ultimate aim of the communication process is to create...
MERIT OF BUS TOPOLOGY
It is quite easy to extend.
It has a resilient architecture as its simplicity makes it quite reliable.
It uses the least amount of cable.
Unlike other topologies, its intermediate nodes receive and transmit messages.
DEMERITS OF BUS...
* Shopping: Along with getting information on the Internet, you can also shop online. There are many online stores and sites that can be used to look for products as well as buy them using your credit card. You do not need to leave your house and can do all your shopping from the convenience...
overflow type. raymond mill would be the important products of reraymond the materials following the resources remaining broken .
So what are the merits and demerits with the raymond mill while in the raymond approach?
(1)Sand building machine, jaw crusher and various sand producing tools are all...
and print media).
2. Provide better facilities than other renowned hospitals.
3. Develop competition among departments.
4. Provide training on behavioral science and communication skills to the employees.
1) New campaign for advertisement:
Process Description 5
NEW PROCESS OF SALES AND DISTRIBUTION (BPR) 8
DESCRIPTION OF THE BUSINESS AREA:
Retail is clearly the sector that is poised to show the highest...
Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popup...
SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION
Paper - I
Media: Functions, Contents and History
Total Marks: 100
News: Definition, Structure, Language, Reporting and Sub-Editing
Feature, Column and Editorial: Difference of objectives, structure, style and
What are the Merits and Demerits of internet
• Shopping: Along with getting information on the Internet, you can also shop online. There are many online stores and sites that can be used to look for products as well as buy them using your credit card. You do not need to leave your house and...
The organizational structure (organogram) 17
Information on the workforce 18
The method of performance evaluation to be used 18
The merit-demerit system to be applied 18
The company’s rules and regulations 19
General rules 19
Rules for laying off people 20
Rules for control of finances...
individual influences of each advertising effort.
Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization.
Effect of advertising on marketing and business performance:
Most companies are no longer satisfied...