Table of Contents
Executive Summary…………………………………………………………………p.3
Mission Statement…………………………………………………………………...p.4
Business Opportunity…..............................................................................................p,4
Current Situation…………………………………………………………………….p.4
What Makes your Proposed Business Unique?..........................................................p.5
Creating Value for Customers…................................................................................p.5
Key Success Factors………………………………………………………………...p.6
Management Philosophy……………………………………………………………p..6
Type of Organization………………………………………………………………..p.7
Management Qualifications……………………………………………………..…..p.8
Business Insurance…………………………………………………………………..p.9
Hotel Concept and Theme…......................................................................................p.10
Food Service Concept and Theme…………………………………………..………p.11
Hotel Licensing……………………………………………………………...………p.12
Liquor License, Health and Fire Permits…........……………………………………p.13
Business License……………………………………………………………….……p.13
Description of Target Markets………………………………………………………p.14
Market Potential…………………………………………………..…………………p.15
Competitive Analysis………………………………………………………………..p.16
SWOT Analysis………………………………………………..…………………….p.16
Location………………………………………………………..…………………….p.17
Nature of Competition…………………………………………………………….....p.17
Potential New Hire Competition…………………………………………………….p.17
Potential New Restaurant and Food Service Competition…………………………..p.17
Location Analysis………………………………………………………..……..……p.18
Description of the Area……………………………………………………………….p.18
Commercial Residential Profile………………………………..…………………..…p.18
Traffic Flow………………………………………………………………………...…p.18
Accessibility………………………………………………………………………..…p.18
Food Service Menus…………………………………………………………………..p.18
Beverage Menus……………………………………………………………………….p.18
Hotel Room Type Available………………………………………………………..…p.19
Hotel Room...