Btec Unit 4

Btec Unit 4

6/25/2013
6/25/2013
Class: ....
Unit 4: Oil to the machine


Table of Content

1. Introduction………………………………………………………………..…………………………..p2
2. Different types of business communication………………………………..…….…….p3
3. Research……………………………………………………………………………………….…………p13
4. Evaluation of external communication………………………...…………………………p39
5. Issues involving Business communication………………..……………………………..p44
6. Electronic Communication………………………………………………………………………p49

Attachments
* Filled in Questionnaires
* Sales Letter
* Terms & Conditions – Scotch & Soda
* Leaflet
* Promotion Poster

Introduction

Welcome to my unit, In this unit I’m going to discuss Business Communication, there’s a lot of different kind of communication.
The company I’ve used in this unit is Scotch & Soda,

Scotch & Soda is a Dutch brand created since 1985. The company does not believe in target groups, but just does his best to keep it simple. They want to create products that look good, good quality and also contemporary and affordable. The clothing must do according to the word Scotch & Soda.

Scotch & Soda currently consists of 3 lines; Scotch & Soda for men, for women Maison Scotch and Scotch Shrunk for young boys. From January 2011 there will also be a line for young girls launched called Scotch R'Belle. The Dutch brand now distributes to 31 countries worldwide.
Scotch & Soda is a unique concept and that radiates the store too. It is a true experience, the recognizable scent, which is too smell of feet away, is characteristic of Scotch & Soda. The Persian rugs trigger of the store, are characteristic. The various departments of the store (men, women and children) are all designed differently, but they do form a whole together.
I’ve chosen this company because I like their clothes and I think it’s the best Dutch fashion brand of all time.

DIFFERENT TYPES OF BUSINESS COMMUNICATION...

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